What You Say Matters

Following up on my post about the modes of communication I found this video by Simon Sinek on leadership, inspiration, and doing something meaningful important - Sinek explains how these are all tied together and need to be used at the same time. I believe that the message you are providing matters just as much as the mode you are communicating that message in and Sinek provides some great insights into making that message more important. Definitely some good lessons here for people and companies to think through when they communicate with people.